If you are a renovation contractor or own a company to renovate homes then you must also know how to promote your business. Various types of marketing strategies are used since long to promote businesses like yours. The things become more complicated if it comes to market a small business.
The owners of small businesses these days use two different types of marketing strategies to market their business including traditional and modern. But many of them are still confused in making a right decision in this regard as their limited budget is the main obstacle for them.
Today renovation contractor such as renovation contractor Singapore are using online marketing are able to market their business more effectively than the contractors using traditional methods
A brief comparison between advantages of traditional methods of marketing and online marketing provided here under can help you to choose the best one for you.
Advantages of Traditional Marketing
Traditionally magazine ads, TV commercials and direct mail were considered as the best ways of marketing a business. The advantages of traditional marketing may include:
- Easy approach to the target customers.
- Marketing materials available in hard copy.
- Easy to understand
But there are certain limitations also with this type of marketing like:
- Very expensive for local businesses
- Very little interaction with target audience
- Difficult to measure the impact of marketing
Advantages of online marketing
Online marketing or digital marketing means the use of digital technologies to promote your business through internet. Due to the increasing use of internet during last few years this type of marketing has gained more popularity. Some of the advantages of online or digital marketing for local businesses may include:
Local as well as international audience can be targetedAudience is free to choose when and how to get your advertisementsBetter interaction with the audience Affordable way of marketingImpact of marketing can be tracked and recorded for future useProvide results in real timeDevelop the image of your brandEqual opportunities for small as well as large businesses
Which is better, traditional or online digital marketing?
By comparing advantages and disadvantages of both the marketing systems, discussed above, most of the business owners will prefer digital marketing. But marketing experts advise to use both the methods proportionately if not equally. Though digital marketing can help you in earning more dollars by controlling your expenses and measuring results but traditional marketing helps in making a solid image of your brand.
When you are going to promote your business of home renovation contractor using online marketing then you can promote it more efficiently if you distribute some samples with your URL showing the quality of your work to the visitors of your website launching event. The image of your brand will automatically improve when you will use both, offline and online, marketing methods successfully.
Marketing of your renovation contractor business
If you are as a renovation contractor using online marketing then you can choose a suitable one from various options of digital marketing available these days.
But it will be better for your business if you use both the marketing methods as it will give more exposure to your brand by increasing your reach to wider range of audience.
You can also try social media to reach large audience on your services. For example, you can create a Facebook business page, JT Home Solutions done a good job by posting their projects on their Facebook page and running ads to a targeting audience.