Category: Internet Marketing

Which Is Better - Online Marketing or Traditional Marketing for Renovation Contractor

Which Is Better – Online Marketing or Traditional Marketing for Renovation Contractor

Jordin Tan

If you are a renovation contractor or own a company to renovate homes then you must also know how to promote your business. Various types of marketing strategies are used since long to promote businesses like yours. The things become more complicated if it comes to market a small business.

The owners of small businesses these days use two different types of marketing strategies to market their business including traditional and modern. But many of them are still confused in making a right decision in this regard as their limited budget is the main obstacle for them.

Today renovation contractor such as renovation contractor Singapore are using online marketing are able to market their business more effectively than the contractors using traditional methods

A brief comparison between advantages of traditional methods of marketing and online marketing provided here under can help you to choose the best one for you.

Advantages of Traditional Marketing

Traditionally magazine ads, TV commercials and direct mail were considered as the best ways of marketing a business. The advantages of traditional marketing may include:

  • Easy approach to the target customers.
  • Marketing materials available in hard copy.
  • Easy to understand

But there are certain limitations also with this type of marketing like:

  • Very expensive for local businesses
  • Very little interaction with target audience
  • Difficult to measure the impact of marketing

Advantages of online marketing

Online marketing or digital marketing means the use of digital technologies to promote your business through internet. Due to the increasing use of internet during last few years this type of marketing has gained more popularity. Some of the advantages of online or digital marketing for local businesses may include:

Local as well as international audience can be targetedAudience is free to choose when and how to get your advertisementsBetter interaction with the audience Affordable way of marketingImpact of marketing can be tracked and recorded for future useProvide results in real timeDevelop the image of your brandEqual opportunities for small as well as large businesses

Which is better, traditional or online digital marketing?

By comparing advantages and disadvantages of both the marketing systems, discussed above, most of the business owners will prefer digital marketing. But marketing experts advise to use both the methods proportionately if not equally. Though digital marketing can help you in earning more dollars by controlling your expenses and measuring results but traditional marketing helps in making a solid image of your brand.

When you are going to promote your business of home renovation contractor using online marketing then you can promote it more efficiently if you distribute some samples with your URL showing the quality of your work to the visitors of your website launching event. The image of your brand will automatically improve when you will use both, offline and online, marketing methods successfully.

Marketing of your renovation contractor business

If you are as a renovation contractor using online marketing then you can choose a suitable one from various options of digital marketing available these days.

But it will be better for your business if you use both the marketing methods as it will give more exposure to your brand by increasing your reach to wider range of audience.

You can also try social media to reach large audience on your services. For example, you can create a Facebook business page, JT Home Solutions done a good job by posting their projects on their Facebook page and running ads to a targeting audience.

How To Create A Winning Solo Ad Campaign

How To Create A Winning Solo Ad Campaign

Jordin Tan

In the hands of a marketing expert, solo ads can generate amazing results in a short time frame. Demand for cheap ads comes as a great opportunity for a home-based business. To start off you need to spend some time and money into growing your subscriber’s list.

Once you have a healthy list of subscribers, all you need to do is rent out your subscriber list to clients and send ads on their behalf.

Cheap solo ads can give new sites the initial marketing boost it requires. Although not high profile, this marketing tool works and requires less investment. Therefore, if you have a good enough list of subscribers, clients will start pouring in to get cheap ads.

Cheap solo ads are often priced at $0.30 per click and can go up to $.0.50 per click. This means for every 100 clicks you can earn anything between $30 to $50.

To make solo ads successful, however, there are several things that need to be kept in mind. For one, experts often stress on the fact that good writing is the key to the success of such campaigns. Unless you can write a convincing message without using too many words, users will not click on the ad in the email.

You must make sure that what you are writing does not look like spam, which may cause people to unsubscribe to your list. Give them offers that are attractive, but also realistic and well-written at the same time.

It is also very important to make sure that whatever you are offering is transparent and you are not trying to trick customers in any way. For instance, several emails promise immediate cash rewards, causing users to click on the given links.

However, when they reach the landing page, it turns out to be about something totally different. Remember that while this may give you a lot of clicks, it will also cause you to receive a lot of complaints. It will eventually leave a bad impression on your subscribers and they may opt out of receiving future emails from you.

You might also be interested: Why Use Solo Ads?

How To Get Paid For Solo Ads?

It all boils down to this. The payment methods you offer to your clients will dictate how much money you make selling ads. Much like other online advertisements such as banner ads, there are few different ways to pay for solo ads.

The payment terms should ideally be dictated by you as you are giving out your subscriber list. If the client insists on a particular payment method, feel free to calculate the possible return before committing.

Fixed Price: As the name suggests the fees of the service is not flexible. You as the marketer will have to set standard fees to send the ads to a fixed number of subscribers. To stay ahead of the competition you might need to guarantee a minimum number of clicks.

This is a great payment option as it secures a set payment. However, if you promise a certain number of clicks make sure it’s not more than 1 to 2 percent of your total number of subscribers.

Dynamic Payment: Radically different from fixed price, the charges for pay per click or view dynamically increase with the number of clicks. This is a great payment option if you know the ads are going to generate a great result.

On the flip side if the campaign fails your revenue from the campaign will also dynamically reduce. Remember only 2 to 3 percent of your total subscriber list are actually going to click the magic link. This means if you have 5000 subscribers you probably should expect a total of 100 clicks.

If you are consider getting solo ads, get from the best solo ads seller in Clickonomy – Jordy Tan.

5 Simple Tips to Start Using Internet Marketing For Your Business

5 Simple Tips to Start Using Internet Marketing For Your Business

Jordin Tan

Internet marketing is currently a key element of modern day marketing strategy that enhances effective promotion of brand image. It is currently the epitome of marketing and plays an important role in the success of every business and help to take it to a new high level. Effective execution of internet marketing promotes online presence which in turn fosters brand visibility to a wider audience.

Internet marketing exposes the company and business to a number of online visitors and audience who will translate into long term customers. It fosters growth of your business and therefore it is important to use internet marketing for your business. The following tips are vital in starting internet marketing for your business:

Undertake a Thorough Research

Before venturing into internet marketing you need to undertake a thorough and comprehensive research of internet marketing. This will give you a kick start on what you will be needed to do and what you will expect at the end. This may involve seeking advice and opinion from people who have already used or currently into internet marketing on how to go about and what are needed to make it a success. It might be a waste of time and resources to blindly dive into a field you have no idea about.

Find a Functional Website

For internet marketing to be effective and successful you will need a website where you will be displaying your business. This website needs to be functional so that you reap the benefit of dealing with a viable platform that will help propel your business. You may decide to start your own site or rent an existing one.

Get To Know Your Competitors

In every business there must be competitors who are engaged in the same industry like you are. It is important to know all your competitors so that you are aware how to go about advertising your business on the web. Learn how your competitors go about with their products, how they advertise, their mistakes, their price and many other aspects. You then use these aspects to polish your own internet marketing and ensure you stay on top of the game.

Get Acquainted with Basic Principles of Internet Marketing

Before you become an expert in internet marketing you need to first understand the essential principles that guides or governs internet marketing. You need to be aware of all the fundamentals of internet marketing so that you know what is required of you before diving into the business. You may learn this by seeking advice from professionals or reading books about internet marketing to give you a head start.

Develop a Marketing Strategy

After identifying your competitors, undertaking a research, and knowing everything about internet marketing, you now need to develop a strategy that will make you enter internet marketing with ease. It involves pinpointing advertising platforms, choosing a type of internet marketing approach and whether you will prefer Google ads or social media marketing. This strategy will define the success of your marketing and therefore it should be a viable strategy that will bear fruits.

It is important to note that staring internet marketing doesn’t require rocket science to set the ball rolling. It just requires commitment, dedication, knowledge and intensive market research. These five simple tips are fundamental in starting internet marketing for your business.