Category: Business Tips

Which Is Better - Online Marketing or Traditional Marketing for Renovation Contractor

Which Is Better – Online Marketing or Traditional Marketing for Renovation Contractor

Jordin Tan

If you are a renovation contractor or own a company to renovate homes then you must also know how to promote your business. Various types of marketing strategies are used since long to promote businesses like yours. The things become more complicated if it comes to market a small business.

The owners of small businesses these days use two different types of marketing strategies to market their business including traditional and modern. But many of them are still confused in making a right decision in this regard as their limited budget is the main obstacle for them.

Today renovation contractor such as renovation contractor Singapore are using online marketing are able to market their business more effectively than the contractors using traditional methods

A brief comparison between advantages of traditional methods of marketing and online marketing provided here under can help you to choose the best one for you.

Advantages of Traditional Marketing

Traditionally magazine ads, TV commercials and direct mail were considered as the best ways of marketing a business. The advantages of traditional marketing may include:

  • Easy approach to the target customers.
  • Marketing materials available in hard copy.
  • Easy to understand

But there are certain limitations also with this type of marketing like:

  • Very expensive for local businesses
  • Very little interaction with target audience
  • Difficult to measure the impact of marketing

Advantages of online marketing

Online marketing or digital marketing means the use of digital technologies to promote your business through internet. Due to the increasing use of internet during last few years this type of marketing has gained more popularity. Some of the advantages of online or digital marketing for local businesses may include:

Local as well as international audience can be targetedAudience is free to choose when and how to get your advertisementsBetter interaction with the audience Affordable way of marketingImpact of marketing can be tracked and recorded for future useProvide results in real timeDevelop the image of your brandEqual opportunities for small as well as large businesses

Which is better, traditional or online digital marketing?

By comparing advantages and disadvantages of both the marketing systems, discussed above, most of the business owners will prefer digital marketing. But marketing experts advise to use both the methods proportionately if not equally. Though digital marketing can help you in earning more dollars by controlling your expenses and measuring results but traditional marketing helps in making a solid image of your brand.

When you are going to promote your business of home renovation contractor using online marketing then you can promote it more efficiently if you distribute some samples with your URL showing the quality of your work to the visitors of your website launching event. The image of your brand will automatically improve when you will use both, offline and online, marketing methods successfully.

Marketing of your renovation contractor business

If you are as a renovation contractor using online marketing then you can choose a suitable one from various options of digital marketing available these days.

But it will be better for your business if you use both the marketing methods as it will give more exposure to your brand by increasing your reach to wider range of audience.

You can also try social media to reach large audience on your services. For example, you can create a Facebook business page, JT Home Solutions done a good job by posting their projects on their Facebook page and running ads to a targeting audience.

5 Simple Tips to Start Using Internet Marketing For Your Business

5 Simple Tips to Start Using Internet Marketing For Your Business

Jordin Tan

Internet marketing is currently a key element of modern day marketing strategy that enhances effective promotion of brand image. It is currently the epitome of marketing and plays an important role in the success of every business and help to take it to a new high level. Effective execution of internet marketing promotes online presence which in turn fosters brand visibility to a wider audience.

Internet marketing exposes the company and business to a number of online visitors and audience who will translate into long term customers. It fosters growth of your business and therefore it is important to use internet marketing for your business. The following tips are vital in starting internet marketing for your business:

Undertake a Thorough Research

Before venturing into internet marketing you need to undertake a thorough and comprehensive research of internet marketing. This will give you a kick start on what you will be needed to do and what you will expect at the end. This may involve seeking advice and opinion from people who have already used or currently into internet marketing on how to go about and what are needed to make it a success. It might be a waste of time and resources to blindly dive into a field you have no idea about.

Find a Functional Website

For internet marketing to be effective and successful you will need a website where you will be displaying your business. This website needs to be functional so that you reap the benefit of dealing with a viable platform that will help propel your business. You may decide to start your own site or rent an existing one.

Get To Know Your Competitors

In every business there must be competitors who are engaged in the same industry like you are. It is important to know all your competitors so that you are aware how to go about advertising your business on the web. Learn how your competitors go about with their products, how they advertise, their mistakes, their price and many other aspects. You then use these aspects to polish your own internet marketing and ensure you stay on top of the game.

Get Acquainted with Basic Principles of Internet Marketing

Before you become an expert in internet marketing you need to first understand the essential principles that guides or governs internet marketing. You need to be aware of all the fundamentals of internet marketing so that you know what is required of you before diving into the business. You may learn this by seeking advice from professionals or reading books about internet marketing to give you a head start.

Develop a Marketing Strategy

After identifying your competitors, undertaking a research, and knowing everything about internet marketing, you now need to develop a strategy that will make you enter internet marketing with ease. It involves pinpointing advertising platforms, choosing a type of internet marketing approach and whether you will prefer Google ads or social media marketing. This strategy will define the success of your marketing and therefore it should be a viable strategy that will bear fruits.

It is important to note that staring internet marketing doesn’t require rocket science to set the ball rolling. It just requires commitment, dedication, knowledge and intensive market research. These five simple tips are fundamental in starting internet marketing for your business.

5 things event organizers should consider when hiring an emcee

5 Things Event Organizers Should Consider When Hiring An Emcee

Jordin Tan

During an event, it is common to see people usually referred to as either MCs, master of ceremonies or emcees, running the program of the day. These people always possess a special gift of gab and regardless of the type or size of the event, an emcee can make all the difference. For this reason, the type of MC you hire can make or break your function.

A Master of Ceremony is more than just a person controlling the program of the day, he or she is a skilled person who can run a program smoothly and keeps the audience attentive throughout the session. The emcee should have the ability to produce witty introductions, small jokes, and fun review of speakers and presentations from time to time.

Things to consider before hiring a master of ceremony

Experience and Skill

Expertise is one of the most important considerations event organizers should look out for when hiring event emcees. Professionalism and experience are necessary skills that come handy when handling a diverse audience or just in case things turn out unexpectedly. A skilled and experienced master of ceremony knows how to handle unexpected situations, entertain the crowd, hype the atmosphere and ensure the program continues smoothly without interference.

Charisma and personality

Charisma and personality are important traits that an emcee needs. A good emcee will have the ability to be calm when under pressure or during tensed situations. Apart from having a commanding presence and a good voice projection, a master of the ceremony should be disciplined, organized, and modest. An emcee should also possess a pleasing demeanor, flexible and can adjust to any work schedule as need be. Before hiring an MC, ensure you meet them and know them better. You can also get information from their testimonials as well as from their previous event photos and videos.

Type of audience

Some people think that one type of emcee would fit all events. Uniqueness is a trait that some MCs lack because people like imitating the same thing repeatedly as a result losing its originality. It does not mean that when some jokes worked for one audience, it would work for all audiences, different events require different emcees. Knowing your audience ensures you get a suitable emcee. Some of the successful emcees are those known for being original and can combine comedy, humor, hoax with individuality to bring out an engaging event for the audience.

Purpose of the event

A successful function is one that achieves its intended purpose. A good emcee should understand the reason an event is organized. This is crucial for the program to run smoothly and for effective communication during the event. Have you ever attended an event where the MC is speaking irrelevant issues to sound funny? To avoid such embarrassment, the event coordinator should inquire if the emcee understands the theme of the function for the betterment of the event.

Cost

For event organizers, getting a person with celebrity status is always tempting. Many at times have people spent a fortune getting a celebrity as an emcee but end up disappointed. There are many good, affordable and skilled emcees who can effectively run your event and keep the audience attentive for long hours but do not have celebrity status.

Hiring an emcee with a combination of all these traits will always guarantee memorable events all the time. You can also consider getting an event production company to help you in hiring an emcee and plan your event.